What Motivates the Millennials in Bhutan

Abstract

The study of work motivation among Millennials has become a significant global topic, considering their status as the largest and most recent cohort to enter the workforce. Their unique characteristics, skills, and aspirations distinguish them from previous generations. This research delves into the primary motivational factors among Millennials in Bhutan.

The findings reveal that 51 percent of Bhutanese Millennials express satisfaction with their current employment, unlike the remaining 49 percent. Among their priorities, career development, work-life balance, work passion, salary, and work environment emerge as pivotal motivators. Contrary to conventional assumptions about the primacy of financial incentives, nonfinancial rewards hold greater sway among Bhutanese Millennials. Despite their current job satisfaction, many express a willingness to explore new opportunities elsewhere, reflecting a penchant for new experiences and enhanced prospects.

Moreover, the study reveals that conventional motivational strategies, such as the ‘push’ and ‘pull’ approach, may not effectively resonate with Millennials. Instead, they are fueled by their passion for work and seek autonomy and flexibility in their roles. While they seek guidance and support from their leaders, they value independence in their work endeavours. These findings underscore the need to reassess motivational approaches in the workplace to effectively engage and retain the burgeoning talent pool of Millennials. Adapting the employee value proposition to align with Millennials’ preferences is imperative for organizations aiming to attract, retain, and leverage this dynamic demographic.